Blog
How to Create a Digital Marketing Strategy for Your Startup in 2023
Check out this list Francesco has put together of his hints and tips to help you create a successful strategy this year. Francesco has joined our team to help start-ups across the life science and technology sectors - like yours to go global with tailored solutions...
Multi-Planning.com – in the Cloud before the Cloud
It's now well over 16 years since Multi-planning celebrated its creation. As one of the company's original co-founders, I was asked "What was it like in the early days?"Casting my mind back to the beginnings of Multi-Planning.com, it triggered a lot of very fond...
The importance of the 4P marketing mix
Want to scale-up your company? The first stage is to lay the correct marketing foundation that will help to accelerate your scale-up. In this article, we explain the importance of the original 4P marketing mix, that is the correct product, price, place and promotion....
10 things to consider before launching your medical device company in China
For many start-ups entering the Chinese market can be a significant hurdle. We’ve mentored various life science and technology start-ups through this process. Most recently, Wei has completed mentoring an exciting medical device start-up based in Germany. To help...
A bad worker blames his tools
Are you tired of completing a million jobs at once? If you want to see quicker (and greater) results, hiring a consultant might be the way forward. Here's why. There are hundreds of different tools depending on the job that needs doing. Power tools and hand tools are...
Access the China Market Remotely
China may have announced that COVID-19 border restrictions will remain in place for another year. However, this shouldn’t prevent your biotech start-up from entering the China market. According to the US newspaper Wall Street Journal, China is planning to keep its...
The Devil is in the Details
The right personnel and resources can make all the difference to your start-up company. Read on to see how a multimillion Euro enterprise can miss its ambitious development goals, simply by not listening to its customers.To set the scene, you have to imagine on one...
3 Steps to Consider when Establishing a New Partner
Are you looking for a way to generate more leads for your start-up? If so, you should consider using LinkedIn as a lead generation tool. LinkedIn is the world's largest professional networking site, and it offers many opportunities for businesses to connect with...
China’s Pledge to be Carbon Neutral by 2060
On 12 December 2020, Chinese President Xi announced new 2030 climate targets via video link to the Climate Ambition Summit organized by the UN, the UK and France. This was the second time in three months that China boosted its climate commitments to target carbon...
The case for start-up consulting
Want to kickstart your company's expansion? A consultant may help give your company the edge and equip your team with the skills needed to stand out from the competition. Read the article below to hear from Senior Project Consultant, Alexander Serre and why consulting...
A Guide to Effective Distribution Models in China
For over 10 years, I managed the distribution for high-tech and high-value (USD50,000+ per unit) product in China. I have established direct sales teams as well as distribution network across China. With a tracking record of achieving rapid business growth in...
5 Tips to Use LinkedIn as a Lead Generation Tool
Are you looking for a way to generate more leads for your start-up? If so, you should consider using LinkedIn as a lead generation tool. LinkedIn is the world's largest professional networking site, and it offers many opportunities for businesses to connect with...