Lead Generation & Qualification
Outsource your lead generation to us and allow your team to focus on higher-value activities
Database generation
Using proprietary data mining, we can create a targeted database – with name, company and email addresses.
Lead generation
Let us bring back the value of cold prospecting and free your team up to focus on higher value activities.
Using a range of sophisticated methodologies, we can generate leads for your campaigns.
Lead qualification
We provide Highly-Qualified SQLs that have been followed up by the team and categorised by opportunity.
We can manage your CRM, ensuring no opportunity is missed.
Database generation
Using proprietary data mining techniques, we can quickly generate a call /email list of targeted potential prospects to fit your needs.
Whether it’s employee job titles and seniority levels or relevant niche industries and research interests; we can generate a list to match your exact requirements.
This is a cost-effective way to get more out of your current marketing budget.
A graphical representation of the time sales reps spend on each activity. Lead generation activities shown in red.
Source: Tianyi Consulting Research 2022
Lead generation
Lead generation activities are primarily limited to a few key activities which generate MQLs for your field sales rep or inside sales rep to convert to SQLs.
Just 10% of a sales rep’s time is spent generating and qualifying leads, yet this is a valuable activity. We can help you bring back the value of cold outreach.
By leveraging a host of outreach methods including calls, emails and LinkedIn group messaging, you can increase the efficacy of your sales team’s interactions with prospects.
Cold outreach can also help you to immediately qualify your prospects, saving you valuable time and resources within the lead generation and qualification cycle.
For instance, our proprietary database and CRM is designed for rapid calling, it’s 50% faster than internal teams. We’re also able to build text messaging into our campaigns. This has shown a notable 10% boost in engagement – making it an invaluable tool for driving success.
Our system guarantees efficiency gains for the entire lead generation cycle – saving you time and money in the longer term.
Lead qualification
To qualify your leads, we use a standardized process to ensure you receive highly qualified leads (SQLs) that have been followed up by a rep and qualified for the level of opportunity.
You will receive a database with verified name & email address. At each stage, we provide the accompanying analytics so you can see how many contacts are being made. During the follow-up with a prospect, additional market research or technical questions can be asked as part of the call to ensure appropriate qualification.
We also set sales appointments up on behalf of the sales rep. To increase ROI, we can also provide you with reason codes for no appointments.
To ensure no opportunity is missed, a CRM is crucial to manage your contacts and record interactions. Most CRM solutions aren’t designed for speed and flexibility required to follow-up with the prospect. You may find that internal programs show bias – with difficult to interpret metrics. They can also be difficult to operate across different time zones.
To overcome this issue and allow for ultimate flexibility in your campaigns, we can work with you to generate or manage your CRM as part of our lead qualification services.
